Essex Market Campaign Window 2018
ROLE
GRAPHIC DESIGN
BRANDING
WINDOW GRAPHICS
For over 100 years, Essex Market has served as a meeting place for the Lower East Side community. In May 2019, Essex Market moved to a new home that lies at the cornerstone of the Essex Crossing development project. This larger, more modern space has allowed the market to invite a whole slew of new vendors and customers to join the Essex Market family.
We were tasked with designing, printing and applying a livery to promote the opening of Essex Market's new home. The design of the windows follows a campaign developed by our team that was utilized for all promotional materials for the Essex Market.
WINDOWS BY THE NUMBERS:
41 windows covered
22550 sq. ft. of surface area covered
Viewable from Essex Street, Delancey Street and Broome Street
7 portraits of Essex Market vendors
2 interactive viewing ports
3 languages (English, Spanish and Mandarin Chinese)
3 brands promoted (Essex Market, The MarketLine, Essex Crossing)
5 cups of coffee consumed per day
