Pickle Day is a slice of New York City's history, reminiscent of when the streets of the Lower East Side were lined with pushcarts peddling their goods and wares for sale to a neighborhood of immigrants from far and wide. Premiering in 1999, as a small fair of merchants in an old parking lot on Broome Street, the now 3-block festival recreates the original street market.

To celebrate 20 years of the wonderfully wacky holiday it has become, we decided to mark the event with a commemorative 20th anniversary logo. We wanted to build an icon that could evoke nostalgia and be highly merchandisable.